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(Latest update: 2004-10-13)

Case Study: Hortense Kouadio

Hortense Kouadio, "La Tasse Rouge", Abidjan, Côte d’Ivoire
   
 


 

Hortense Kouadio manages a coffee kiosk which is styled like a big red cup. It is referred to locally as ‘La Tasse Rouge’. She opens for business at 6am each morning, except for Sundays.

"I like the arrangement," says Hortense. "The company supplies me with soluble coffee and milk each month. It is a well-known international brand, but produced here in the country. In addition, they give me this eye-catching kiosk. It’s hard not to notice me if you live or work in the area."

Each day Hortense and her niece Chantelle serve coffee to their customers. They are charging 100CFA for a cup of plain, black coffee, and 150CFA for coffee with milk. The money they make from these sales is theirs to keep.

After some time, their coffee customers also started to ask for other things to buy. Hortense started to serve sandwiches. The price of these varies between 100CFA and 500CFA. Each day they sell about 80 baguettes, some time ago they were even selling as many as 120 each day. Business is picking up again now, albeit slowly.

"Most of our customers are commuters on their way to or from the bus terminal. And students – more and more students are drinking coffee. We serve our customers at tables shaded by umbrellas. We also serve take-away coffee, but I prefer it when our customers drink their coffee here. Then I can encourage them to have one of my delicious sandwiches! I prepare all my food at home and bring it to work each morning."

 

 Date: May 2004 

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