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of Mr Dou Shu Chen in the early 1990s,
at the time when just starting to supply
milk to the foreign invested factory in
his milk district
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Mr.
Dou Shu Chen lives near Gong Zheng, in
the most northern province of China.
He has been a supplier of milk to a
multinational food company for ten
years, i.e., shortly after it invested
and built a factory in his remote
region.
Once
regularly delivering milk to the
company, his life changed. Originally
he had one cow, today he owns 6 cows
and 3 heifers. Thanks to a higher and
more regular income, he could build a
new house; but more importantly,
income from dairy farming allowed him
to send his daughter to University
(HIT); the son is currently in high
school.
Multiplying
the positive impact of a global firm
in a local market also needs the right
incentives. A premium paid for better
milk quality is one of the typical
win-win that motivated Mr. Dou Shu
Chen. Since the price paid for milk
delivered to the factory is based on
bacteriological quality, he needed
drastic changes in dairy farm
management. He succeeded and today it
is exactly this quality
differentiation of the price paid for
milk that he sees as one of the major
advantages of working with the
company.
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